I joined the ranks of Mattress Firm's in-house marketing department in 2023 as a copywriter. Since then I've covered a wide range of tasks, tackling short-form copy, long-form & everything in between. This includes all of our in-house brands, such as Tempur-Pedic, Sealy, Beautyrest, Purple, Sealy & more. We run the gamut of media, including digital, social, online video, radio, print and out-of-home.
Because at the world's largest mattress retailer, our work never sleeps (pardon the pun).
Below is but a small sample of the wide scope of work I've partaken in so far.
Email marketing is an integral part of Mattress Firm's promotional efforts. Throughout the calendar year, we run a multitude of sales, sub-sales and other one-off promotional events. Writing copy that's fun, informative and clever while cutting through the notoriously cluttered email marketing space is a crucial part of keeping our presence in the minds of our audiences. Having written for dozens of email campaigns, below is a sample of what our typical email efforts entail.
Radio
Radio plays a significant role in promoting our sale events throughout the year. One of our acquired brands, Sleep Experts - a Dallas-area regional retailer owned by Mattress Firm - uses radio to reach large audiences across the Metroplex. Below are two examples of radio spots I wrote to promote the retailer's Presidents Day Sale.
Social
Social media is an integral part of our marketing efforts as we leverage platforms like Meta, Pinterest, Snapchat & more to promote sales as well as products from our brands. Writing in our cheerful, informative brand voice, I've taken on a range of social-related projects.
SMS
We typically run SMS campaigns to bolster each of our sales & sub-sales, which adds an extra reminder for shoppers with copy that's fun, playful and action-inspiring.
Online Video
Since we sell more than a dozen mattress brands in our stores nationwide, there's a constant stream of new beds and additional products being launched at any given time. An important promotional component of these is our Product Description Page (PDP) series. I wrote scripts for - and helped to direct - eight PDP online videos. Below is a selected demonstration of the finished product.