The City at Your Feet
Many American cities weren't built for walkability. However, Allbirds walking shoes are so comfortable that one can walk around the gargantuan sprawl of modern American urbanity with ease - so much so that they make it enjoyable. Simply put, Allbirds make American cities walkable.
Art Director: Connor Kelly
Print Series
In order to spread our message efficiently and effectively, our print ads will target cities that are more or less synonymous with urban sprawl: Dallas, Los Angeles and Phoenix. Each ad will begin with the headline, "Make _____ walkable."
Out-of-Home
Our out-of-home series will feature a blend of traditional, spectacular and ambient/guerrilla approaches that revolve around a central theme of reaching people while they're out and about, to remind them that walking can be a viable option to offset the inconveniences of driving.
Out-of-Home
Our out-of-home series will feature a blend of traditional, spectacular and ambient/guerrilla approaches that revolve around a central theme of reaching people while they're out and about, to remind them that walking can be a viable option to offset the inconveniences of driving. Placing these ads on notoriously congested freeways, in crowded parking lots and outside of popular local destinations, it's our belief that the message will be most effective while people deal with the headaches of modern mobility.
Allbirds (x) AmericaWalks
Allbirds will partner with AmericaWalks to provide incentive to cities and urban planners to bring walkability back to urbanity.
